3 Idiots still awaits 10-year test: Boman Irani

LINK

3 Idiots might have gone on to become Hindi cinema's highest grosser till date with record collections of about Rs.400 crore. But actor Boman Irani, who will be seen next in Shyam Benegal's Well Done Abba, says the movie still awaits its true test.

"The euphoria of 3 Idiots never died down. There's great value for it...(but) at this point of time it's a little premature. The true test of the movie is not how much money it makes, but whether after 10 years if people recall it as a reference point and in fun as part of their movie conversation," Boman told IANS in a telephonic interview from Mumbai.

"Very few movies remain in public memory as landmark films and I want to see whether 3 Idiots will be up there with some of the wonderful films that have come out of this country...Hopefully, we'll come to know in a few years whether it can become one of the great films," he added.

Produced by Vidhu Vinod Chopra and directed by Rajkumar Hirani, 3 Idiots also starred Aamir Khan, R. Madhavan, Sharman Joshi and Kareena Kapoor.

After a humble beginning with Mansoor Khan's Josh in 2000, Boman shot to fame as the eccentric doctor J.C. Asthana in Hirani's Munnabhai M.B.B.S. and followed it up with the portrayal of a Sikh property dealer Lucky Singh in Lage Raho Munna Bhai.

While both the movies gave him new nicknames, Boman says he likes his monicker Virus (Viru Sahastrabudhhe) from 3 Idiots as well.

"I am very proud to be a part of 3 Idiots and happy that the character has worked in a big way. The wonderful thing is I used to be called Mamu (from Munnabhai M.B.B.S) earlier, then Lucky Singh happened for a while and now I am called Virus," said Boman, who is equally excited about Well Done Abba.

Inspired by two short stories - Narsaiyyan Ki Bavdi by Jeelani Bano and Phulwa Ka Pul by Sanjeev, Well Done Abba is a light-hearted political satire that narrates the story of Armaan Ali (Boman), a driver working in Mumbai.

He takes a month's leave to find a suitable match for his teenage daughter, who lives in a small neighbourhood close to Hyderabad. But he returns to work only after three months and his employer wants to sack him.

Talking about the film, Boman said: "Buying a house in this country and getting a daughter married are among the greatest responsibilities for anyone...It's a completely Indian film about Indian people and an honest effort which will charm and entertain them.

"It sounds very sad but it's a satire...It's very beautifully told and the comic situations are lovely, sweet and very charming. It's like a fable. It's very funny and touching. It's almost like a book with wonderful illustrations," he added.

Produced by Big Pictures, the film also stars Minissha Lamba, with Ila Arun, Sonali Kulkarni, Rajit Kapur and Yashpal Sharma also in pivotal roles. Prior to its release, Well Done Abba has been to film festivals in Montreal, London and Dubai.

Besides Well Done Abba, Boman will be seen in Hum Tum Aur Ghost, Banda Yeh Bindaas Hai, Mirch, Housefull, Dostana 2 and Don 2. He has also lent his voice to Nikhil Advani's animation movie Ab Dilli Door Nahin.

Aamir Khan lands biggest ad deal

He may be doing only a film a year, but Aamir Khan [ Images ] is laughing all the way to the bank.

After the stupendous success 3 Idiots, the actor has landed the biggest endorsement deal in Indian advertising history.

The Economic Times reports that the actor will promote new telecom entrant, UAE's Etisalat, for Rs 30-35 crores for three years.

Aamir is already the brand ambassador of several brands like Parle, Coca-Cola, Tata Sky and Samsung.

The latest deal was inked before the release of 3 Idiots, The Economic Times quoted an Etisalat official as saying.

Source here

Dedicated to Pardesi: Arz kiya hai......

While (Pardesi != pissed)
{
Tujhe SB pe jo dekha,
dil mera lattu kho gaya
Tu aage aage chal di,
main peeche peeche ho liya

Koi mujhe bataye, koi to samjhaye;
SRK ki, tujhe KA(LA)NK kyun bhaye?
Confuing si, lage District 9;
par tu kahe use, bhai mighty fine

Teri favorite Kai Lung.
main padhte padhte so gaya.

[chorus]
Tujhe SB pe jo dekha,
dil mera lattu kho gaya
Tu aage aage chal di,
main peeche peeche ho liya
[/chorus]

Tere jaisa, aur koi na hoga;
game na khele, Xbox pe kare jo yoga
But its not shocking, and no surprise;
Since your best friend, is apna Doga. (I know, it doesn't make sense, but nothing else was rhyming)

3I pe ladhte ladhte,
main khud hi idiot ho gaya
Tum, Ach, Sak, sab jhagde,
ban main NG se ho gaya

[chorus]
Tujhe SB pe jo dekha,
dil mera lattu kho gaya
Tu aage aage chal di,
main peeche peeche ho liya
[/chorus]
}

Just in case you didn't notice, it was written by a computer engr, while on job.

3 Idiots: Aim excellence, saali success jhakk maar ke aayegi

I am (Shahrukh) Khan fan, and I liked 3 Idiots. OK, make it loved.

When we saw 2 of the biggest stars of our generation trying to do this movie, we knew that there has to be something special in it, and sure there was, too bad only one could do it, saala, lucky dog (no pun intended). Is it best of the decade, best ever? I have no idea, I have never ever been a good judge of movie, I liked Race after all. But then for me core of every movie lies in the "fun" factor, entertainment value, and then if you sprinkle enough of, what you call, "message", it becomes a movie not to be missed. In this regard, folks, 3I is a darn good one.

Coming to the movie, yes, jahapanah gag is overdone a bit, and caricatures don't exist in real. But then its not about that, right? Its about having fun while watching a movie, and take something along with you, if you can, which can be a joke, smile, or just a simple thought. Yes, every movie has a message, message of peace over war, love over hatred, freindship over animosity, and this movie has its fair share of points as well, which it tries to get across the table, but there are not many which puts in the way 3I does. If the movie is not entertaining enough, I think that whatever "message" it has is lost, and 3I has enough of funny, jokes, and punch lines, even though with the help of caricatures and gags, that never for once you feel that you are being preached or bored.

I have seen so many times how such and such movie's script is discussed as coursework for some college or something, this is one movie I would definitely want to be shown to every student out there. And see, its not about changing the system, like many would like you to believe, even VVC, its about changing your mentality, which in turn can change the system. How parents don't guide, but "force" them to walk on the path they think is right for them, sometimes by force, sometimes by emotional blackmailing of sorts. At the same time its a lesson to kids to try and learn for the sake of learning, not passing. Aim should be attaining the excellence, not degree. Degree might land you a job, nice car, bigger house, but success, the real big success, comes with excellence. Do not compete others, but aim to be excellent in what you are doing. If you are making a blog, don't try to outdo someone else's try to make your own so good that it gets the notice by itself. What a movie, what a motivation it can give to students trying real hard to make their name in this rat race of sorts.

It depends upon you what point you bring home, the loud, repetitve, stupid line, aal izz well, or the the point about doing what you love and loving what you do. After all, you are the viewer, you take the call. As such i am seldom interested in BO stuff, but this movie should break all the record, and deservingly. Big star, good movie, great marketing, has all the components right, hope it does that. This is a true DDLJ moment for Aamir, I don;t htink Ghajini ever was, but this sure is.

Performance wise, Aamir made the character his own, though some times he did look like forcing himself to be a kid, like when Boman is dragging him. But all in all, he nails it, the way he talks, reassures and motivate his friends and audience, is really worth watching. Maddy, Sharman are good in whatever is given to them, which is not exactly much. Loved the scnes of Sharman's family, how they were done in humor, amazing. Kareena is almost non existent. Lot has been said about Boman, but I think he did pretty good, like all Hirani movies, he was a caricature once again, and he did pretty well as that caricature. Gave laughs, played a bad guy, but still never a villain. I am not saying that the plot doesn't have loopholes, or its own fair share of unbelievable ridiculousness, but it is more to make the movie more entertaining, which it does. Also, I am sorry, I am not exactly an Oscar jury, and that too for a reason. I look for entertainment in the movie. Neither was I judging some Science journal that I comment on feasibility of a vacuum cleaner as a suction cup.

Yes, 3I is a collection of Munnabhais, TZP, at some points, even Mohabbatein. but it is a novel effort, and a good movie with enough of fun to make ou remember the point of " Attain Excellence, success saali jhakk maar ke aayegi".

My rating? Catch is as soon as possible, and show it to kids, and tell them how important it is to take interest in what they are doing, and do what they have interest in. Lets have few more Abdul Kalams than Kunals.

Once again, I might go to hell for saying that, still,

I am (Shahrukh) Khan fan, and I LOVED 3 Idiots.


PS: One note to bloggers as well. See this movie and you will understand the importance of being simple. I understand that you want to increase my vocab by using big words, and i appreciate that. But after a while it starts sounding as gibberish, not interesting anymore. And if you fail to explain your point, I think you failed as a writer, now I know I am not the smartest student/reader myself, but you won't be judged as a smart writer if you fail to put your point across. Am I making any sense? I hope I am.

A very short review of 3 Idiots

Sorry, can't write a detailed review right now, so here is my very short review of 3 Idiots -

3 Idiots has some genuine funny moments, but overall the film is very illogical. The main problem of the film is the writing. Though the dialogs were good, but the script as a whole was nothing but illogical. Hirani got confused on how much the film should be according to his Munnabhai reputation and how much of it should be Five Point Someone. In the end he makes a film which is a bit of Munnabhai and a bit of Five Point Someone. Hirani yet again tries to do a Hrishikesh Mukherjee but ends up making a David Dhawan kind of film .Tries to make Bawarchi but ends up making Hero No. 1.

Aamir Khan yet again disappoints. Does well in senti moments, but overacts in trying to show that he is still young and cool. Maddy, Sharman and Kareena were very good, but Boman Irani was the best IMO.

6/10

3 Idiots Reviews (Raja Sen, Taran Adarsh, Nikhat Kazmi)

Raja Sen - 2/5

Three Idiots, Two Stars, One Missed Opportunity

In Rajkumar Hirani's [ Images ] latest film, a character steps to a blackboard and chalks up, for the benefit of a befuddled engineering college classroomful of students, the word 'Farhanitrate,' daring them to tell him what it means.

The word is a pun on the character's best friend, Farhan, and while it may be a non-existant gag word in the film, the compound seems to exist in real life -- Hirani's film is doused liberally with Farhanitrate (in an Akhtar sense of the word) and several other directorial scents -- including Hirani's own touch, which is why by the time the end credits eventually roll around, you have a 'been there, sniffed that' feeling about it all.

There's also a tragic, overriding feeling of futility. Why, you ask yourself, does a college film have to be made with middle-aged men playing the lead? Can we not trust younger actors to deliver, or has the insecurity of the star system blinded us to all reality?

Why must Aamir Khan [ Images ], a man who told us of the last day of college 21 years ago, still play a fresh-faced student? He does adequately, and is impressively bereft of age-lines, but we really have seen it all before. For the actor, it's probably yet another disguise, that of the young man. But it's a role he can do in his sleep.

Ditto for Hirani and his partner in wordplay, Abhijat Joshi. 3 Idiots is a very average bit of fluffy Bollywood masala that tragically pretends, at times, to be making a profound point, one it loses in repetition. The result is a confused film, one that doesn't know exactly where it stands, torn between lump-in-the-throat filmmaking and amateurishly written juvenilia. There are a few moments which click, but coming from the duo that created the finest film this decade, this is a massive letdown.

Read more from HERE

'I want everyone to watch my film' - Aamir Khan

Aamir Khan employs a different marketing strategy for each of his films, and they never fail to work.

To promote this Friday's release 3 Idiots, Aamir 'disappeared' for a couple of days and traveled all over India in various disguises.

Three days before the film's release, Aamir made his appearance again, and spoke at length about his memorable experiences and India tour. Patcy N took notes:

Whose idea was this 'disappearing act'?

Mine. But it was implemented by many people. They had a code name for me called Phantom and the operation was called Operation Spiderman. We started preparing for it four months in advance.

How was your journey?

It was very exciting. I had an amazing experience in every state -- from Uttar Pradesh, Gujarat, Rajasthan, Punjab, Madhya Pradesh and Tamil Nadu. I met many people and learnt about their problems, aspirations and day-to-day issues.

This game had different layers. Firstly, it was a marketing strategy for 3 Idiots, as it is connected to the story. In the film, my character Rancho disappears and his friends have to search for him. So we thought we should market the film in such a way that I go missing and my audience goes searching for me. Wherever I went, I made friends and gifted them gold rings. I have invited them to the premiere of 3 Idiots.

Secondly, it was only a marketing strategy. I wanted to connect with common people. Usually, when I visit the different parts of India, people know me and treat me like an actor. But here, nobody recognised me. People treated me like a common man and that was a new experience for me.

The third layer of this trip was that I wanted to throw light on certain issues in the country. I went to Chanderi in Madhya Pradesh, a place where weavers live. Two years ago, I heard it was a dying profession and that they were running into losses. I wanted to highlight their problems and request people to wear hand-woven clothes as much as possible.

Likewise, I wanted to highlight the problem of education. So I went to Gujarat where the education system is good. There is free education in small schools up to Standard Seven.

How much of this will help the film?

I don't know that. But I liked the idea and its various layers.

Read more from HERE

Did Raju Hirani copy this scene in 3 Idiots from an Ad Film?

Shocking allegation that is doing rounds in the blogosphere! See for yourself and decide. Here is the 2nd promo of Three Idiots. Start at 49 seconds and see what happens:



Then see the end of this Ad film:




What is your opinion?

Amitabh, with Khan trio to attend 3 Idiots premiere

The film is just around the corner waiting to open on Christmas… Vidhu Vinod Chopra Productions’ ‘3 Idiots’ will be introduced to all of us on 25th Dec. While people are keenly waiting for its release, industry circles are looking forward to something more exciting…

Birdies believe that ‘3 Idiots’ premier will bring a rare combination – B-town’s hot three Khans saath-saath! Yeah, tomorrow a special screening of the film will be held where Shah Rukh and Salman have been invited to give their presence. Thus, completing the Khan’s trio including the lead actor of '3 Idiots' Aamir. The show will surely be a sizzler with Aamir’s rival SRK on one hand and a buddy Sallu on the other…

Besides, Amitabh Bachchan will also be there for the premier. So with this we can witness yet another big-time iconic event!

http://www.indiaglitz.com/channels/hindi/article/52852.html

Aamir Khan goes missing. - Unique promotion strategy for 3 Idiots

VVC: 3 Idiots will save lives

One of the most remarkable quote I ever read:


The other day there was a story in the paper of a girl who had jumped off the 19th floor when her mother was in another room and I told my wife that if this kid had seen 3 Idiots, she wouldn’t have jumped. I genuinely feel that if I had released this film a month ago, I could have saved that one life. I think 3 Idiots will save lives.

Source here

Either this guy is absolute jack, or his movie is seriously a masterstroke. All I will say is, I can;t wait for it to release.

3 Idiots - Exclusive Making of the movie 3 Idiots

3 Idiots new trailer: Give me some sunshine

Thanks to Bollywhiz for this

I loved this one , great song, great video, awesome trailer.
3I is a winner all the way I guess.

'Idiots' means 'I do it on my terms': Hirani

Bollywood director Rajkumar Hirani showed his witty side on his birthday and said 'idiots' when expanded means 'I do it on my terms', talking about his much-awaited film "3 idiots".

"Idiots think unconventionally and they listen to their heart while taking a decision. 'Idiots' means 'I do it on my terms'," Hirani told reporters Friday at an FM radio station here.


He came to the FM office with music director Shantanu Moitro, lyricist Swanand Kirkire and playback singer Suraj Jagan to promote his film and was pleasantly surprised to find a birthday cake waiting for him there.

"I thank you all. It's really a pleasant surprise for me," said Hirani.

"3 idiots" is about three engineering students played by Sharman Joshi, Aamir Khan and R. Madhavan and their experiences on the campus.

The director revealed that whatever is shown in the film, most of it was taken from his college days and that viewers can easily identify with it.

"Whatever you see in '3 idiots' is taken from our life. Some parts of the film are so natural that one can easily identify with what he or his friends did since the beginning of their college life," said Hirani.

"Whenever we write a story, either we copy from a film (laughs), take from a novel or dig into our personal experience and scoop out moments from it," added Hirani.

Read more from HERE

Avatar Vs 3 Idiots Vs Rocket Singh

After a whole year of crapfest of movies, and some real underperformers, Indian box-office is set to be on fire come December when 3 of the biggest and most anticipated movies release in a span of 3 weeks.

First will be Rocket Singh with Ranbir Kapoor in full form, fresh off from critically acclaim and BO success Wake up Sid, and a big hit in Ajab prem, boy is ready to cap off the year with some style. Promos of Rocket are already hitting all the right notes, Ranbir's new look is talk of the town, and with story still well under wraps, there is enough curiosity, not to mention super excited fan base
of Ranbir.




Next up will be Avatar. well, if you don;t know what is it, you got to share what you have been smoking all this while. This is probably one of the most anticipated movie the world over. On 18th December when Avtar will release world over, it is expected to be a spectacle, even in India. James cameroon the director, whose Titanic still holds the record for biggest gross ever in the world, even in India, will be coming out with this sci fi flick expecting a similar response he got for his Titanic.


If trailers are anything to go by, this is pick of the bunch for me.

Then is the big one, 3 Idiots. after 4 successes in a row, that too like RDB, TZP, and Ghajini like monster hit, this one is touted to be as big as Ghajini and as critically acclaimed as TZP. With Raju Hirani and Aamir at helm, this is a serious possibility.
With trailers and songs already on air, Aal izz well becoming new national anthem, and butt chair becoming, well new national butt chair, Idiots is sure to dazzle one and all. 3I left no stone unturned for this one, with Aamir having botox surgery to Akki style toilet comedy, VVC even going to check out Avatar hype, so excitement and anticipation for the movie is obvious.



So come December, we will be ready to see some real fireworks, finally BO followers have some reasons to smile.