May 24, 2010

Kites Boxoffice - opens well, but rapidly heads South

Kites Falls On Saturday But Accumulates Big Weekend
Kites collected a huge 30.50-31 crore nett over its first weekend including paid previews. The film dropped on Saturday but it was mainly single screens showing 40-50% drop while big city multiplexes only dropped around 10-15%. Business on Sunday was good but despite having good weekend numbers there is not much hope for the film as reports are bad and Monday is likely to see very big drops.

The first week should finish around the 40 crore nett range and the film may struggle to cross the 50 crore nett lifetime mark. Kites has been totally rejected by the single screen audience and Monday multiplex business will determine where the film is heading at multiplexes.


For a film reportedly priced at 127 crores this is disastrous business. The US box-office was very lukewarm and Kites managed about 1 million dollars in the opening weekend. Perhaps the Ratner Remix will fire - we should find out by Friday.